Billboard a moving target

Billboard a moving target

It was once said that local songs were unable to achieve much crossover success because international audiences found it hard to understand Jamaican dialect. Still, artistes such as Shaggy, JC Lodge, Sean Paul, Shabba Ranks and Super Cat have all had hits on the Billboard Hot 100 Charts, the main indicator of mainstream success. It is easy to recall Shaggy’s Boombastic, JC Lodge’s Telephone Love, Maxi Priest’s Close To You and more recently, Sean Paul’s Temperature, which have all been Billboard hits. This speaks to the growth of reggae/dancehall music and persons within the local industry have attributed this success to image and proper marketing.

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