The True Story of Rastafari
Sunday, January 8th, 2017For Jamaica’s leaders, Rastafari has been an important aspect of the country’s global brand. Struggling with sky-high unemployment, vast inequality, and extreme poverty (crippling debt burdens from IMF agreements haven’t helped the situation), they have relied on Brand Jamaica—the government’s explicit marketing push, beginning in the 1960s—to attract tourist dollars and foreign investment to the island. The [...]