Mad about Matisyahu

Mad about Matisyahu

Call it the Matisyahu effect. Roger Steffens saw it up close and personal.

The Los Angeles-based author/photographer/archivist has been documenting reggae music for 30 years, from the back roads of its Jamaican birthplace to the major stages of Europe and the U.S. But Steffens was surprised by what happened when he got to introduce reggae’s latest sensation, the white Lubavitch Hasidic Jewish singer/rapper named Matisyahu, at February’s annual Bob Marley Day celebration at the Long Beach Arena, a major event on Southern California’s world-music calendar.

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