When the fad goes fizzle
Reggaeton may be running out of gasolina.
Radio stations that flocked to the thumping Latino hip-hop style have seen their ratings slip in recent weeks. In at least three markets — Las Vegas, Dallas and Miami — stations that gambled on the music’s growing popularity have since switched back to more […]

The King of Reggaetón

A long time ago, before he started draping himself in huge diamond medallions, before flocks of teenage girls began trailing him nearly everywhere, before he had a staff of 15 working day and night on the maintenance of his image, Daddy Yankee had a regular name, which was Raymond Ayala. When he […]

Reggaetón igniting
This new multiculti musical mix of Latino salsa, reggae dancehall and hip-hop is “not a fad,” says a hitmaker, “it’s a subculture.”
From the Lambada to “Livin’ la Vida Loca,” American pop music is dotted with hotly hyped Latin crossover successes that were supposed to remake the mainstream in their multicultural image… Is reggaetón any […]

Busy reggaeton stars offer some new, some old
In the past 18 months, reggaeton has become so popular and grown so fast that the leading artists have had trouble keeping up with demand.
New releases by Daddy Yankee, Ivy Queen and Don Omar could all be described as stopgap measures — and yet they all are on […]

For San Juan Youth, Reggaetón Rules the Night
Backstage at La Feria, a local fair on the outskirts of San Juan across the street from the massive Plaza Las Americas shopping mall, Karelys Rodríguez, a 15-year-old wearing a tiny pair of denim cut-off shorts that would make Daisy Duke blush, was rehearsing her dance moves - […]