Roots first started selling his Reggae Reggae sauce in 1991 at the Notting Hill Carnival. Sixteen years later, after an investment from Dragon’s Den entrepreneurs Peter Jones and Richard Farleigh, it hit the shelves in Sainsbury’s. Since then, Roots has written six cookbooks, including his latest, Sweet (Conran Octopus £18.99). His proudest moment remains, however, singing happy birthday to Nelson Mandela when he visited Britain in 1996.
If you had only £10 to spend on food, where would you spend it and on what?
I’d go to my local market in Brixton – the one near Electric Avenue, the place Eddy Grant sung about. I never tire of reminding people how important it is to support your local market. I’d get the mainstays of most Ital dishes, which is the name of Jamaican vegan food, and what Bob Marley used to eat. So sweet potatoes and herbs and things like this. Also some lady’s fingers. I wouldn’t go for meat. Though maybe, money permitting, I’d get a red snapper.