Reggae Sumfest moves ahead despite challenges
Reggae Sumfest moves ahead despite challenges
The promoters of Reggae Sumfest, Summerfest Promotions, has indicated that despite the challenges facing the event, the annual festival will take place from July 18-24 at Catherine Hall, St James. The organisers are also appealing to stakeholders to work with them in finding creative solutions to the challenges to stage the 18th edition of the ‘Greatest Reggae Festival on Earth’.
Johnny Gourzong, executive producer of the festival, cites reduced sponsor support and increased production and artiste fees as some of the challenges being faced. He said, “Reggae Sumfest is important to Jamaica’s tourism and impacts positively on the economy and despite reduced sponsorship, we decided it was important to beat the odds and host the festival this year.”