Jamaica considers cashing in on its image
Jamaica considers cashing in on its image
Usain Bolt had just been crowned the undisputed sprint king when a businessman boldly walked into the government office here hoping to cash in on the Jamaican track star’s record-setting dash. The visitor from the Cayman Islands sought to brand his creative ideas: U-Sane Energy Drink and Lightening Bolt Energy Drink.
“Our antennas went up immediately,” said attorney Carol Simpson, who heads the Jamaica Intellectual Property Office, which oversees trademarks, patents and copyrights. “The truth is we are very, very careful in looking at instances like this.”