Reggae rapper Matisyahu seeking new fans on 311 Tour

Matisyahu admits that when his manager first suggested a summer tour opening for 311, the Brooklyn-based reggae rapper wasn`t sure it was such a good idea. “My manager said, ‘No, you don`t understand, they have 10,000 to 15,000 that they draw in every market across America,’” he tells Billboard.com. “Supposedly they have a huge draw, even bigger than mine. We don`t have a record out or a single out on the radio, so we can do a headlining tour and play in front of our same fans, or we can go out with a band that has fans that probably would dig my music that might not know of me and try to get in front of some new people.”

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