Demand Outstrips Supply
Since signing an exclusive contract with one of the leading supermarket outlets in the UK, Keith Graham who secured a £50,000 deal and a 40 percent equity, on the BBC reality programme, The Dragon’s Den, says his product has been sold out across the country. The entrepreneur better known as Levi Roots, a renowned reggae artist, told The Voice that following the reality programme on February 7, two weeks later he was approached by Sainsbury’s where he signed an exclusive six-month deal.