I don’t dread business
Levi Roots has proved you don’t need to be a business whiz to slay the Dragons’ Den millionaires. Viewers of the BBC2 show, which sees business hopefuls pitching for cash backing from rich “dragonsâ€, were stunned when the dreadlocked musician won a £50,000 investment. His pitch had seemed shambolic, kicking off with a rendition of a cheeky jingle on guitar to promote his product — Reggae Reggae Sauce.