Cham: A Clean-Cut Ambassador for Reggae
Cham: A Clean-Cut Ambassador for Reggae
Earlier this year all of Jamaica seemed to be listening to the same song. That song was “Ghetto Story,†by a rising star known as Cham, who told a vivid tale of poverty and crime. Over an electronic beat composed of a few sharp buzzes, Cham started at the beginning:
“Ghetto Story†was an unlikely candidate for cross-over success. Too many words, too many local references, too much slang. It’s a crime narrative, not a dance song.