Cham: A Clean-Cut Ambassador for Reggae

Cham: A Clean-Cut Ambassador for Reggae

Earlier this year all of Jamaica seemed to be listening to the same song. That song was “Ghetto Story,” by a rising star known as Cham, who told a vivid tale of poverty and crime. Over an electronic beat composed of a few sharp buzzes, Cham started at the beginning:

“Ghetto Story” was an unlikely candidate for cross-over success. Too many words, too many local references, too much slang. It’s a crime narrative, not a dance song.

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