Payola on the increase, say music industry sources No pay,no airplay
Payola on the increase, say music industry sources No pay,no airplay
It’s hard to prove and those who get involved are extremely tight-lipped, but music industry sources say payola, an old unethical pay-to-play or publish scheme involving the media, is on the rise.
So pervasive is payola that many producers, artistes, and artistes’ managers believe that if they don’t pay, they don’t get airplay.