How St. Pete’s Reggae Rise Up festival became one of the biggest in the country

When you think reggae music, one city naturally comes to mind: Salt Lake City, Utah.No, seriously, it makes sense if you think about it, said Vaughn Carrick."It really kind of fits," said the 33-year-old founder of the Reggae Rise Up festival. "In lieu of the surfers, we have the snow and the snowboarders.

Being outdoorsy really fits well with the culture and the demographic out there."It also fits in well in St. Petersburg. This weekend, Reggae Rise Up will stage its fourth local festival in Vinoy Park, expanding for the first time to three days, and expecting up to 10,000 fans daily. If it’s not already the largest reggae and reggae-rock festival east of the Mississippi, Carrick believes it soon will be.

via How St. Pete’s Reggae Rise Up festival became one of the biggest in the country.

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