Shaggy: ‘I never had budgets. I’m the reggae guy’
THERE AREN’T an abundance of Jamaican music artists who can claim to be both pop stars and reggae stars. Generally speaking, you’re either one or the other.
But somehow, Shaggy has enjoyed a 22-year career, in which he has successfully straddled both markets time and time again.
His 1993 debut album, Pure Pleasure, featured the dancehall favourite, Big Up, which, to this day, still solidifies Shaggy as a dancehall don. The same album also spawned the unforgettable, Oh Carolina – which marked the beginning of his journey as a pop sensation.