Few reggae artistes benefit from a Grammy win
Thirty years after reggae was granted Grammy status, a leading music industry player has mixed views on its impact.Maxine Stowe, a Jamaican who has worked with Island Records and Sony Music International, believes the benefits of a Best Reggae Album win depends on the artiste’s reputation.”It does lift the profile in the reggae markets for some winners and is a resume and bio builder,” she said. “Only the winners that are already positioned in the mainstream selling stores would get a sales bump, not any that are just in the ethnic or reggae markets.”