Corporate Jamaica’s embrace of dancehall artistes

Last week’s conviction of dancehall star Buju Banton on drug and gun charges, which could see him facing a minimum of 15 years in jail, tugged at the heartstrings of most of the country who had hoped that he would avoid a guilty verdict.

For some time now Corporate Jamaica has embarked on lucrative sponsorship deals with dancehall stars in order to sell their wares to the public which regards dancehall as the music of the people and the pre-eminent cultural art form, regardless of the fact that its purveyors espouse profanity, lewd sexual conduct and encourage criminal braggadocio.

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