Overseas appeal for Jamaican acts declining?
Overseas appeal for Jamaican acts declining?
Late last year Charles Campbell, after a trip to Europe, reported in the pages of this newspaper that he was quite worried that while the appeal of Reggae is on the rise, internationally, the appeal overseas for Jamaican acts is on the wane. What could account for this apparent paradox, one might ask? Well, foreigners have so internalised our music that they have now become proficient exponents of it. Matisyahu — an orthodox Jew living in the United States is currently one of the biggest selling Reggae acts.