Marley more popular in non-white world than MJ
Marley more popular in non-white world than MJ
Reggae icon Bob Marley was more popular than Michael Jackson in most of the non-white world based on web searches up to the time of Jackson’s death.
Blacks, Latin-Americans and many Asians were searching for Marley over pop icon Jackson with China and India as notable exceptions, due to limited reggae exposure.
Splash utilised Google Trends which compared as a ratio the search activity for each artiste over time.